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Keywords: Brand evolution
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2025) 36 (2): 241–269.
Published: 22 August 2024
... such as news, social media, blogs and forums. Findings Data reveal how practice innovation occurs through the reconfiguration of a system of practices, which support organizational resiliency and can force brand evolution, in prolonged exogenous service ecosystem disruptions. The COVID-19 pandemic required...
