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Keywords: Brand page
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2012) 23 (3): 344–361.
Published: 22 June 2012
... analyses the motives for participation and the crucial constructs to manage them successfully. © Emerald Group Publishing Limited 2012 Online services Brand page Engagement Facebook Customer‐brand relationship Motivation Consumer behaviour Brands The ways people exchange...
