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Keywords: Business-to-business sector
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2017) 28 (5): 914–935.
Published: 22 September 2017
...Heiko Gebauer; Mirella Haldimann; Caroline Jennings Saul Purpose Despite the opportunities provided by pay-per-use (PPU) services, product companies in business-to-business sectors often fail to compete systematically by using them. The purpose of this paper is to explain how companies can avoid...
