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Keywords: Cognition
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2017) 28 (5): 866–883.
Published: 22 September 2017
...Jung-Kuei Hsieh Purpose The purpose of this paper is to investigate customer loyalty in the online-to-offline (O2O) model by conceptualizing and measuring emotion and cognition. Design/methodology/approach An online survey was used to collect 514 questionnaire responses. The data were analyzed...
