.... Design/methodology/approach Using strategic options development and analysis (SODA), which is grounded on cognitive mapping, and the measuring attractiveness by a categorical based evaluation technique (MACBETH), a constructivist decision support system was designed to facilitate the assessment...

... the experience by attaching a meaning to it. Such meaning has a personal significance and is a function of the known properties of the evaluated experience as well as of the relationships between these properties. Customer satisfaction Service quality Cognitive mapping Hospitality industry Hotels...