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Keywords: Company social networks
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (5): 567–587.
Published: 07 October 2013
...Kristina Heinonen, Maria Holmlund, Tore Strandvik; Carla Sofia Martins; Lia Patrício Purpose – This article seeks to contribute to a better understanding of company social networks (CSNs), which constitute people connected to a company or brand through a social networking site. To this end...
