Keywords: Computer software
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Journal Articles
International Journal of Service Industry Management (2002) 13 (5): 452–474.
Published: 01 December 2002
... at a lower cost. Relationship marketing E‐commerce Customer loyalty Consumer behaviour Computer software Technology in general, and the Internet in particular, are having a profound effect on service marketing (Bitner et al., 2000). De Ruyter et al. (2001, p. 186) argue...

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