...Holger Schallehn; Stefan Seuring; Jochen Strähle; Matthias Freise The framework of experience co-creation was conceptualized by means of a literature review. Subsequently, this framework was used as the conceptual basis for a qualitative content analysis of 66 empirical papers investigating...

...Anu Helkkula Purpose The purpose of this paper is to review the characterisation of the concept of service experience in service marketing research. Design/methodology/approach Using content analysis, 30 articles and two books published in the period from 2005 to 2007 are analysed. Findings...