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Keywords: Core strategy
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2014) 25 (2): 213–227.
Published: 14 April 2014
.... Originality/value – This research is considered to be the first case-based academic exploration of the formal processes by which large organizations develop value propositions. © Emerald Group Publishing Limited 2014 Case study Strategic marketing Value proposition Core strategy...
