... willingness-to-pay (WTP) vis-à-vis human-robot (cobotic) teams as a crucial marketing variable in the context of cost–benefit analyses for service robots. Design/methodology/approach This research combines a review of empirical findings from the literature on cost–benefit analysis and consumer WTP...

... Service benefits Communication channel consideration Consumer behaviour Cost‐benefit analysis Communication systems (buildings) Macro‐developments such as an ageing population and the growing availability of broadband internet drive more and more firms towards providing services to support...