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Keywords: Customer‐driven influence
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Journal Articles
Vera Blazevic, Wafa Hammedi, Ina Garnefeld, Roland T. Rust, Timothy Keiningham, Tor W. Andreassen, Naveen Donthu, Walter Carl
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (3): 294–313.
Published: 14 June 2013
... by the increasing customer connectedness through online media possibilities, companies need to understand how customers influence each other and how to manage these customer interactions. The purpose of this paper is to conceptualize an expanded model of customer‐driven influence (CDI) that presents an overview...
