..., these investments can increase transaction costs when linked to an extensive service portfolio. Though not essential, customer integration emerges as a relevant success factor, acting as a safeguard against opportunism. Practical implications Servitization can be successful even with opportunism. Developing...

.... Culture Service innovation Customer integration Employee behaviour Business performance New service development Aku Valtakoski is the corresponding author and can be contacted at: aku.valtakoski@liu.se 09 05 2018 29 09 2018 13 11 2018 21 12 2018 21 12 2018...

... has not yet investigated participation. This is also the first paper to investigate nonlinear effects on participation. World wide web Social exchange theory Information exchange Customer participation Customer integration Online community Information-based online communities (IBOCs...

...), they can be regarded as a source of competitive advantage for the firm (Bettencourt et al., 2002). Hence, research was concerned with how to best integrate the customer into company production processes (Eichentopf et al., 2011). However, customer integration should not focus only...

... to customer integration was mainly directed toward customers' role in a firm's given supply processes. The goal of this paper is to show that processes on the customer side are equally important for the overall success of value creation. Design/methodology/approach The reasoning for the role of customers...