Keywords: Customer management
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Journal Articles
Journal of Service Management (2024) 35 (3): 357–380.
Published: 07 May 2024
... is the corresponding author and can be contacted at: elina.jaakkola@utu.fi 05 02 2024 09 04 2024 18 04 2024 18 04 2024 Customer journey Engagement Customer management Journey management The study proceeds as follows. The next section reviews state-of-the-art research...

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