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Keywords: Customer services
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (5): 807–822.
Published: 19 October 2015
... a new object (Anderson, 1981 ; Roggeveen et al., 2007). For example, to form attitudes about a customer service center located overseas, consumers use their existing attitudes toward the firm that relies on this center to deliver its services (Roggeveen et al., 2007). Accordingly...
