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Keywords: Determinants for service innovations
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (5): 664–683.
Published: 11 October 2011
...Kiane Goudarzi; Sylvie Llosa; Chiara Orsingher; Howard W. Lightfoot; Heiko Gebauer Purpose Literature is relatively sparse on describing how companies should align their determinants for service innovations with their different types of service strategies. This study seeks to explore the alignment...
