...Bjørn Ronny Vien; Bård Tronvoll; Rolf Findsrud Purpose The purpose of this study is to understand how manufacturing small and medium-sized enterprises (SMEs) can navigate digital servitization to cocreate value propositions. Design/methodology/approach The present exploratory study interviewed...

...Marcus Jensen; Filoumena Zlatanou; Qi Zhang; Benjamin Biesinger; Ghasem Zaefarian; Stephan C. Henneberg Purpose Digital servitization (DS) is transforming value creation and appropriation for manufacturing firms. However, existing research predominantly focuses on dyadic relationships, overlooking...

... of the research on digital servitization and DSI and provide guidelines for future research avenues regarding DSI. Design/methodology/approach Bearing in mind the relative novelty of DSI as a concept in servitization literature, the authors adopted a systematic literature review approach to identify 111 peer...

... streams complement and can be incorporated into the growing digital servitization literature to define better and understand DSI. Design/methodology/approach After systematically identifying 123 relevant articles, this study employed complementary methods, such as author bibliographic coupling...

... (Hitachi, 2019), General Electric's IoT platform, Predix^TM, struggled to meet the initial revenue expectations (Gebauer et al., 2020b). While previous research has shown that IoT platforms go hand-in-hand with the emergent discussion on digital servitization, there are still four...

...Milad Kolagar; Wiebke Reim; Vinit Parida; David Sjödin Purpose The purpose of this study is to understand how digital servitization enables the process of internationalization for industrial SMEs. Design/methodology/approach The present study has adopted an exploratory multiple case study...