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Keywords: Digitization
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2024) 35 (3): 408–437.
Published: 02 May 2024
...Gregory Vial; Camille Grange Purpose This paper presents a new conceptualization of digital service anchored in a coconstitutive ontology of digital “x” phenomena, illuminating the pivotal role of the digital qualifier in the service context. Our objective is to provide a theoretically grounded...
