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Keywords: Effort justification theory
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2025) 36 (3): 335–361.
Published: 25 March 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Gamification Promotion Effort justification theory Regret theory Discounts Retailers and service companies face the challenge that consumers pay less attention to traditional promotions (Stipp, 2018...
