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Keywords: Emerging market
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Journal Articles
Service innovation and usage intention: a cross-market analysis
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (3): 516–538.
Published: 15 June 2015
... stability, followed by regression analysis and independent samples t-tests to confirm the hypotheses. Findings – Substantial differences arise across market contexts that shape usage intentions. In a collectivistic, emerging market context (Taiwan), performance expectancy, effort expectancy...
