... about the types of new product and services developed in the Western countries may not apply in any emerging markets (Iyer et al., 2006). The literature contains several taxonomies for classifying the types of new services. The most important are those of Gadrey et al. (1995...

...Levent Altinay; Angela Roper; Susan Freeman; David Cray; Mark Sandwell Purpose To understand better how professional services firms (PSFs) use networks to gain entry into newly emerging markets (NEMs), to analyze how such firms are assisted in this process by prior networks and to provide...