...Allard C.R. van Riel; Farhad Tabatabaei; Xiaoyi Yang; Ewa Maslowska; Velmurugan Palanichamy; Della Clark; Michael Luongo Purpose Capable service employees are increasingly scarce and costly. Many organizations opt to partially replace, support or augment human employees with AI systems. This study...

... surveys, experiments and qualitative research. In addition, this paper may also help reviewers and editors to better assess the quality of neuro-studies in service. Employee Customers Neuroscience Service experience Servicescape Bodily changes The neuroscientific method has considered...