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Keywords: Employee‐customer orientation
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Journal Articles
Explaining why employee‐customer orientation influences customers' perceptions of the service encounter
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (4): 382–400.
Published: 02 August 2013
... highlights the important role that human resource management may have from the interactive marketing perspective. © Emerald Group Publishing Limited 2013 Employee‐customer orientation Job satisfaction Employee commitment Customer's perception of interaction quality Customer satisfaction...
