..., engagement and purchase behavior, as outcome measures. Studies that examine the financial consequences of service management decisions are rare. This paper aims to promote the event study methodology in the service research community to better understand the impact of service management decisions on firm...

... the effects of different types of business service outsourcing on firm value. Design/methodology/approach The paper uses event study methodology to estimate the impact of business service outsourcing announcements on abnormal returns of publicly traded manufacturing companies in Europe. Findings...