Keywords: Experience capability
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Journal Articles
Journal of Service Management (2021) 32 (3): 315–345.
Published: 25 June 2020
...Frédéric Ponsignon; Jeffery S. Smith; Andi Smart Purpose This study aims to develop and empirically validate the concept of experience capability, which represents an organisation's ability to be adept at managing the customer experience. Organisations that build an experience capability develop...

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