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Keywords: Experiential value
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Journal Articles
Bart Larivière, Herm Joosten, Edward C. Malthouse, Marcel van Birgelen, Pelin Aksoy, Werner H. Kunz, Ming‐Hui Huang
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (3): 268–293.
Published: 14 June 2013
... and converged characteristics of mobile devices enables firms and consumers to interact and communicate, produce and consume benefits, and create value in new ways that have not been captured by popular conceptualizations of value. These traditional conceptualizations include customer value, experiential value...
