... that it was imperative to shape public policy in ways beneficial to the industry and they established The Canadian Bankers’ Association (CBA) in 1891 to promote their common interests…(p. 6). Banking Canada Financial institutions Organizational theory Strategy This paper has two objectives. First...

...Gaston LeBlanc; Nha Nguyen Investigates the concept of corporate image in intangible services with data collected from 342 customers of a financial institution. Identifies four factors that explain customers’ perceptions of image. Highlights the implications for tracking and building corporate...