Keywords: Franchising
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Journal Articles
Journal Articles
International Journal of Service Industry Management (2006) 17 (5): 430–443.
Published: 01 October 2006
...Levent Altinay; Catherine L. Wang Purpose To investigate the role of prior knowledge in the international franchise partner recruitment process and to evaluate how cultural distance influences the role of prior knowledge in this process. Design/methodology/approach A single embedded case study...
Journal Articles
International Journal of Service Industry Management (2004) 15 (5): 426–443.
Published: 01 December 2004
...Levent Altinay This paper fills a gap in the research undertaken into the role of intrapreneurs in the international franchise process of an organisation. The intrapreneurial role of organisational members in implementing franchising decisions in an international hotel group was investigated. Semi...

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