.... This viewpoint article builds on Wirtz et al. (2025) and offers a complementary view on the (1) who, (2) what and (3) how of using smart technologies for healthy aging customers. Design/methodology/approach The author outlines conceptual and methodological considerations and highlights avenues...

...Jochen Wirtz; John E. G. Bateson; Martina Čaić; Darius-Aurel Frank; Nina Veflen Purpose The world is getting older but healthier, making the over-65s healthy aging the only age-based growth segment in developed countries. This article offers a new perspective on healthy aging consumers...