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Keywords: High‐contact service
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (5): 607–631.
Published: 11 October 2011
...Kiane Goudarzi; Sylvie Llosa; Chiara Orsingher; Jiun‐Sheng Chris Lin; Chia‐Chuan Hsieh Purpose The success of many high‐contact services depends on customers' compliance with providers' instructions. While existing service marketing literature urges increased attention to customer compliance...
