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Keywords: Innovating
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2012) 23 (4): 527–553.
Published: 03 August 2012
...Evert Gummesson; Cristina Mele; Francesco Polese; Tiziana Russo‐Spena; Cristina Mele Purpose The purpose of this paper is to frame innovation as a process of co‐creation according to a practice‐based view. Design/methodology/approach The paper focuses on the innovation practices that occurred...
