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Keywords: Institutional entrepreneurship
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2017) 28 (5): 972–997.
Published: 09 October 2017
... of innovations to market. Originality/value This research extends the institutional perspective on service innovation by zooming into micro-level processes of institutional change driven by new ventures. The study develops the theory of institutional entrepreneurship by highlighting cognitive processes...
