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Keywords: Integrated solution
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2012) 23 (4): 593–611.
Published: 03 August 2012
...Evert Gummesson; Cristina Mele; Francesco Polese; Taru Hakanen; Elina Jaakkola Purpose Increased competition and more extensive customer needs have motivated companies to develop integrated solutions. In practice, companies struggle to co‐create effective solutions that meet customer needs...
