... Sport fans Customer-to-customer interactions Value co-creation Value co-destruction Technological innovation Internationalization Sports fans. Most of us likely associate this term with groups of people, packed stadiums, or crowded trains, rather than individual persons or empty...

...Milad Kolagar; Wiebke Reim; Vinit Parida; David Sjödin Purpose The purpose of this study is to understand how digital servitization enables the process of internationalization for industrial SMEs. Design/methodology/approach The present study has adopted an exploratory multiple case study...

... are discussed, on the assumption clubs consider that fans could support different clubs under different circumstances (i.e. locally, regionally, nationally, etc.). Finally, this chapter ends highlighting the role of successful players in the internationalization of the clubs. These players are followed in other...