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Keywords: Interpersonal relationship
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2022) 33 (3): 453–464.
Published: 13 April 2022
... special attention to self-brand integration, interpersonal relationships, deep brand meanings and psychological ownership as playing key roles in service brand love. Brand love Service brand Interpersonal relationship Self-brand integration Psychological ownership Psychological membership...
