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Keywords: Intonation
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2026) 37 (1): 78–104.
Published: 12 August 2025
... attraction of VAs. The authors zoom in on the interrelations between consumers’ social perceptions by exploring how parasocial attraction drives perceived anthropomorphism and trust in VAs. Design/methodology/approach In an online experiment, a VA displayed high or low voice intonation and high or low...
