... recommendation adoption, this study examines which language style leads to voice commerce success and how consumer-related boundary conditions shape this effect. Design/methodology/approach In three experiments, the authors collected data from consumers listening to VA recommendations in different styles...

...Zhenzhong Zhu; Xiaowen Zhao; Minghui Shan; Haipeng (Allan) Chen Purpose Language styles of online reviews are becoming increasingly important in consumers’ purchase decisions. However, there are inconsistencies in research on the effects of literal and figurative language styles in online reviews...

... social media. Looking at interpersonal interactions, interlocutors adopt each other’s language styles or maintain their own language style during interactions to build trust. Transferring these insights to social media, the purpose of this paper is to test the effects of a brand’s language style...