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Keywords: Logistics‐marketing interface
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (2): 112–129.
Published: 19 April 2013
..., and services marketing. Hypotheses are derived, and an empirical study, based on data from 200 retail customers, is used to test our hypotheses. The results are discussed, and managerial implications and a research agenda are presented. In‐store logistics Retailing Store image Logistics‐marketing...
