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Keywords: Luxury service
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management 1–21.
Published: 29 September 2026
...Jonas Holmqvist; Jochen Wirtz; Domenic Winfrey Purpose Conspicuousness is a core concept in luxury but has hitherto been studied primarily as a signal of underlying exclusivity and quality for luxury goods. This article introduces reversed conspicuousness in extended luxury services, a process...
