Keywords: Lying by proxy
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Journal Articles
Journal of Service Management (2026) 37 (4): 644–663.
Published: 09 January 2026
... examines the phenomenon of lying by proxy, in which AI, under human direction, may distort the truth to varying degrees, from white lies to significant fabrications. Design/methodology/approach Using a conceptual approach, the study reviews existing literature on deceptive behaviors in service...

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