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Keywords: Managerial practice
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2014) 25 (2): 166–170.
Published: 14 April 2014
... to not only improve their papers, but also, to include the work of others in their study. © Emerald Group Publishing Limited 2014 Top management CEO Relevance Role of marketing Marketing scholarship Strategy Managerial practice “So, you want us to save marketing? That's...
