...Olivier Furrer © Emerald Group Publishing Limited 2004 --> Service industries Managers Learning Winning at Service: Lessons from Service Leaders is a book written by a service manager for service managers, in this respect it is very successful. It contains also...

... be changed and also on the sensitivity of the performance of the organisation to an improvement in the area. The perspective is that of senior marketing managers in the services sector. The managers picked out “pricing policy” as one factor deserving to be given the highest priority. Improvements here...