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Keywords: Market research
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (2004) 15 (5): 479–498.
Published: 01 December 2004
... (or potential) customers and then transferred within the organization. Customer involvement especially devoted to service research is preached but not practised. © Emerald Group Publishing Limited 2004 Customer service management Market orientation Market research Customer information...
Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (1994) 5 (4): 24–38.
Published: 01 October 1994
.... The authors, by comparing successful and unsuccessful new services, have been able to develop a model that effectively identifies a number of characteristics that distinguish between success and failure. © MCB UP Limited 1994 Business planning Financial services Market research Marketing New...
Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (1994) 5 (2): 34–56.
Published: 01 May 1994
... UP Limited 1994 Customer care Customer satisfaction Employee attitudes Interaction Internal marketing Market research Performance appraisal Professionalism Service quality Bitner et al. (1990) proposed a classification scheme for use in understanding the external...
