... that improve the fit with individual patients' needs for support and autonomy. The results illuminate how patient characteristics influence health and value co-creation behaviors. Health care Market segmentation Co-creation New service development Modularization Service design Healthcare...

...Maureen Meadows; Sally Dibb Market segmentation is widely regarded as a panacea for a variety of marketing ailments. Yet research in the financial services market highlights a number of significant barriers to the implementation of segmentation schemes. These barriers range from weaknesses...

... UP Limited 1994 Market segmentation Marketing philosophy Networks Relationship marketing Service quality Value analysis Relationship marketing has emerged in response to the new claims of the environment which include blurring boundaries between markets or industries...

... be established through the strategy formulation process and are likely to vary, quite logically, according to market choices and operations process characteristics. © MCB UP Limited 1994 Classification Customer satisfaction Market segmentation Operations management Performance measurement Service...

... of differentiating a service from its competitors and focusing it on the particular market segment(s). The typology is not mutually exclusive but can be used to combine elements in order to achieve a differential advantage in service competition. Discusses the core competences of a service firm and the choices...

..., it is argued that customer‐focused management in general (simultaneously of marketing, of HRM, of operations, etc.) might enhance competitiveness in the marketplace. © MCB UP Limited 1994 Customer requirements Employee attitudes Employee selection Human resource management Market segmentation...