... that improve the fit with individual patients' needs for support and autonomy. The results illuminate how patient characteristics influence health and value co-creation behaviors. Health care Market segmentation Co-creation New service development Modularization Service design Healthcare...

...Maureen Meadows; Sally Dibb Market segmentation is widely regarded as a panacea for a variety of marketing ailments. Yet research in the financial services market highlights a number of significant barriers to the implementation of segmentation schemes. These barriers range from weaknesses...

... other, but receive a transferred value from a third person. This indirect reciprocity constitutes marketing exchanges with common interest (Carman, 1980) and the actors form a social system. © MCB UP Limited 1994 Market segmentation Marketing philosophy Networks Relationship marketing...

... that some relationship might exist between these(operational) dimensions and the expectations and perceptions of customers, i.e., the dimensions of service quality. © MCB UP Limited 1994 Classification Customer satisfaction Market segmentation Operations management Performance...

... of differentiating a service from its competitors and focusing it on the particular market segment(s). The typology is not mutually exclusive but can be used to combine elements in order to achieve a differential advantage in service competition. Discusses the core competences of a service firm and the choices...

... branches, multiple truck rental facilities, and so forth). Let me deal with each of these issues in turn. © MCB UP Limited 1994 Customer requirements Employee attitudes Employee selection Human resource management Market segmentation Service quality Services marketing Working...