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Keywords: Marketing planning
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (1995) 6 (1): 40–63.
Published: 01 March 1995
... for some themes for possible fruitful research in this area of change management and service quality management. © MCB UP Limited 1995 Internal marketing Marketing planning Organizational change Service Service industries Service quality TQM The need for real improvement...
