Keywords: Marketing practices
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Journal Articles
Journal of Service Management (2011) 22 (3): 292–316.
Published: 21 June 2011
...Jillian C. Sweeney; Geoffrey N. Soutar; Janet R. McColl‐Kennedy Purpose The purpose of this paper is to investigate marketing practices in professional service firms (PSFs). PSFs' marketing practices are not well understood, despite their increasing importance to economies worldwide...

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