... objective of delivering health care in a mass customization mode. Claims, however, that it is not sufficient, because high levels of inherent variation will continue to exist and must be managed, even in the best of all possible worlds. Reviews the health care experience (in the context of that model...

...(the assembly line) on the one hand, and on the other hand,premium‐priced, individually‐tailored, highly differentiated offerings(the “job shop”). But the notion that such trade‐offs and choices are permanent, inevitable business realities is fading as a new management paradigm – mass customization – emerges...