Keywords: Mobile technology
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Journal Articles

Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Bart Larivière, Herm Joosten, Edward C. Malthouse, Marcel van Birgelen, Pelin Aksoy, Werner H. Kunz, Ming‐Hui Huang
Journal: Journal of Service Management
Journal of Service Management (2013) 24 (3): 268–293.
https://doi.org/10.1108/09564231311326996
Published: 14 June 2013
... Limited 2013 Social media Mobile technology Value fusion Firm value Customer value Experiential value Customer lifetime value Customer engagement value On 18 August 2011, a thunderstorm battered the opening day of the Pukkelpop festival in Hasselt, Belgium. Torrential rain...
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Journal Articles

Refinement of the technology readiness index scale: A replication and cross‐validation in the self‐service technology context

Jiun‐Sheng Chris Lin, Pei‐Ling Hsieh
Journal: Journal of Service Management
Journal of Service Management (2012) 23 (1): 34–53.
https://doi.org/10.1108/09564231211208961
Published: 09 March 2012
... 2012 Taiwan Consumer behaviour Internet Mobile technology Self‐service technologies Technology readiness index Scale refinement Replication Cross‐validation Measurement invariance We confirm discriminant validity using the procedure, Anderson and Gerbing (1988) recommend. We...
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