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Keywords: Modern history
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (2007) 18 (3): 322–323.
Published: 03 July 2007
...Barry J. Babin Marketing Technology led strategy Modern history Stefan Lagrosen and Göran Svensson have compiled an enlightening anthology addressing future marketing issues. The anthology, which is intended to provide a richer overview of marketing relative to traditional marketing...
