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Keywords: Modular service design
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2024) 35 (6): 216–241.
Published: 26 September 2024
...Fabian Hunke; Gerhard Satzger; Tuure Tuunanen Purpose This research investigates the systematic reuse of service concept elements within modular service design, aiming to offer actionable insights into effective conceptualization of services and extending methodological underpinnings to enhance...
Includes: Supplementary data
