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Keywords: Multi-sided platforms
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management 1–23.
Published: 03 August 2026
...Nour Osama Morsy Mohamed; Jan Hendrik Schumann Purpose Customer orientation (CO) theory has developed largely within a firm-centric frame, leaving open how it is enacted and coordinated across independent actors in multi-sided platforms (MSPs). This study develops and empirically specifies two...
Includes: Supplementary data
